Postgraduate Diploma: Digital Products Management

Hybrid Program (Online + On-Campus) with business cases (Fintech, Retail Banking, Digital Business) & Interactive part

Rating: 4.2 out of 5

4.2  (109 ratings)

17,771 students

Created by The Retail Banking School

Last updated 10/2022

English

What you'll learn

1. Digital Product & Service Owner: Role, Mission & Key Functionality
2. Product owner role examples from retail banking and digital business (mortgage and consumer lending)
3. Product manager VS Product owner roles
4. Product owner mission
5. Practical Examples from Digital Business
6. Examples from Retail Banking (mortgage and consumer lending)
7. Functionality of a Product Owner
8. Mission of Digital Products and Services
9. Product and Service Management
10. Basic Product Management Process
11. Introduction to Business Analysis
12. Profit and Loss Analysis
13. Market Analysis
14. Customer Development
15. Interactive part

Requirements

No special requirements. Course for any who want to build a career at fintech and digital business area.

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Description

We are happy to announce launching of new hybrid program (online + on-campus):

Postgraduate Diploma: Digital Products Management

Buying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).

Online option is self-paced, open for starting and finishing during the whole year.

Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

I. Role and Mission of a Product & Service Owner

II. Product / Service Management

III. Business and PnL Analysis

IV. Market Analysis & Customer Development

V. Vision and Roadmap

VI. Interactive Part & Capstone (Optional)

Considered Areas:

Product owner role examples from retail banking and digital business

Product manager VS Product owner roles

Product owner mission

Forces impacting Product owner’s roles

Defining the vision

Managing the product backlog

Prioritizing needs

Overseeing development stages

Anticipating client needs

Acting as primary liaison

Evaluating product progress at each iteration

Introduction to Market Analysis

Introduction to Customer Development

Competitive Analysis

MVP, Сoncierge / Wizard of OZ approaches usage

Purposes of Market Analysis and Custdev at digital business

Role of Market and Clients Analyst

Role of market analysis and Custdev at product development

Introduction to Basic Market and Clients Feedback Analysis Tools

Digital Channels building

Practical Examples from Digital Business

Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

Examples from leading worldwide banks

Interactive part

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

Business Fundamentals

Marketing Fundamentals

Agile

SCRUM

Project Management

Marketing & Business Strategy

Online and Digital Business

Leadership

Digital transformations / Strategy

Product Management

Product Development

Strategic Planning & Execution

Stakeholder Communication

Solution Ideation & Implementation

Continuous Process Improvement

Budget & Resource Management

Technical Leadership & Development

Regulatory Compliance

Business Process Development

Business Fundamentals(

Who this course is for:

Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.

Course content

9 sections • 32 lectures • 4h 37m total length

Instructor : The Retail Banking School

The Graduate School of Retail Banking

The Retail Banking School

4.2 Instructor Rating

1,133 Reviews

49,050 Students

11 Courses