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MBA : Retail management , merchandising and E-commerce

 

MBA : Retail management , merchandising and E-commerce



MBA : Retail management , merchandising and E-commerce

Build and grow your own retail and e-commerce business

New

Rating: 4.0 out of 5

4.0  (2 ratings)

1,002 students

Created by Navdeep Yadav

Last updated 1/2022

English


What you'll learn

  1. Retail management
  2. Merchandising management and planning
  3. E-commerce and D2C brand
  4. Inventory management and planning
  5. Customer Relationship Management
  6. Market Basket Analysis
  7. Store layout and design
  8. Customer Life time Value
  9. Retail finance and accounting
  10. Introduction to Asset Management and Margin Management
  11. Category and Inventory Management
  12. E-commerce and D2C brands
  13. Private labels and white labels
  14. Types of retail store based on trading area
  15. Retail Marketing Mix


Requirements

Basic understanding of business

Should be familiar with Microsoft Excel


Enroll now



Description

If you have been to a retail store do why you end up buying more than you actually need?

That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.


Section 1 Introduction to Retail Management Basics


What is Retail Management


Retail Marketing Mix


Porter Five Force Model


SWOT Analysis


Consumer vs Customers


Understanding the Retail Consumer


Variety vs Assortment


Section 2 Types of Retail store and Trading area


Types of retail store based on the format


Types of retail stores based on the trading area


Reilly's Law of Retail Gravitation | Retail Management |


Huff Gravity Model | Retail Management |


Trading area Advance exercise


Section 3 Omnichannel and e-commerce


Webrooming vs Showrooming


Multichannel and Omnichannel strategy


Section 4 Warby Parker Omnichannel Case study


Warby Parker Case Study Intro


Warby parker Retail Finance Metrics


Basics of Income Statement


Warby Parker Contribution Margin


Section 5 Customer Data in retail management


Customer Relationship Management


Recency, Frequency, and Monetary (RFM) analysis


Market Basket Analysis (Market Basket Analysis)


Association and Support (Market Basket Analysis)


Confidence (Market Basket Analysis)


Lift (Market Basket Analysis)


Name manager and Indirect function


Market Basket Analysis


Section 6 Store layout and design


Customer Lifetime Value


Customer Lifetime Value Assignment


Types of Store Layout


The goal of Store Design


Store layout Exercise - Lift


Section 7 Retail finance and accounting


Introduction to Retail Finance


Income Statement and Cash flow statement


Introduction to Asset Management and Margin Management


The Strategic Profit Model in Retail Management


Walmart and Tiffany Financial Statement


Retail Finance Assignment


Financial metrics Conclusion


Section 8 Category and Inventory Management


Introduction to Category Management


ROI and GMROI


ABC Analysis for Inventory Management


Section 9 E-commerce and D2C brands


Introduction to e-commerce and D2C


Private labels and white labels


D2C business model


Marketing, Sales and expansion of D2C brand


Who this course is for:

  • People wanted to start their retail store or retail business
  • Business Graduate wanted to learn about operation and supply chain
  • Entrepreneurs looking to expand their retail business
  • Students who wanted to start their own e-commerce brand


Course content

9 sections • 50 lectures • 5h 51m total length


Instructor : Navdeep Yadav

Product Manager | MBA |

Navdeep Yadav

4.3 Instructor Rating

3,610 Reviews

216,117 Students

8 Courses

I am Navdeep an MBA graduate and Co-Founder of a Job Portal. Previously I have worked as a Product Manager in multiple startups like GUMLET and Digi-Prex. It got diverse experience in Software as a Services (SaaS), Healthcare, D2C Startups.

I work closely with entrepreneurs, startup incubators, and Accelerators to help startups build new products, revamp their business models, and enhance the customer experience.


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