MBA : Retail management , merchandising and E-commerce

Build and grow your own retail and e-commerce business

New

Rating: 4.0 out of 5

4.0  (2 ratings)

1,002 students

Created by Navdeep Yadav

Last updated 1/2022

English

What you'll learn

1. Retail management
2. Merchandising management and planning
3. E-commerce and D2C brand
4. Inventory management and planning
5. Customer Relationship Management
6. Market Basket Analysis
7. Store layout and design
8. Customer Life time Value
9. Retail finance and accounting
10. Introduction to Asset Management and Margin Management
11. Category and Inventory Management
12. E-commerce and D2C brands
13. Private labels and white labels
14. Types of retail store based on trading area
15. Retail Marketing Mix

Requirements

Basic understanding of business

Should be familiar with Microsoft Excel

Enroll now

Description

If you have been to a retail store do why you end up buying more than you actually need?

That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail Management Basics

What is Retail Management

Retail Marketing Mix

Porter Five Force Model

SWOT Analysis

Consumer vs Customers

Understanding the Retail Consumer

Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail store based on the format

Types of retail stores based on the trading area

Reilly's Law of Retail Gravitation | Retail Management |

Huff Gravity Model | Retail Management |

Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming

Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro

Warby parker Retail Finance Metrics

Basics of Income Statement

Warby Parker Contribution Margin

Section 5 Customer Data in retail management

Customer Relationship Management

Recency, Frequency, and Monetary (RFM) analysis

Market Basket Analysis (Market Basket Analysis)

Association and Support (Market Basket Analysis)

Confidence (Market Basket Analysis)

Lift (Market Basket Analysis)

Name manager and Indirect function

Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value

Customer Lifetime Value Assignment

Types of Store Layout

The goal of Store Design

Store layout Exercise - Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance

Income Statement and Cash flow statement

Introduction to Asset Management and Margin Management

The Strategic Profit Model in Retail Management

Walmart and Tiffany Financial Statement

Retail Finance Assignment

Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management

ROI and GMROI

ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C

Private labels and white labels

D2C business model

Marketing, Sales and expansion of D2C brand

Who this course is for:

• People wanted to start their retail store or retail business
• Business Graduate wanted to learn about operation and supply chain
• Entrepreneurs looking to expand their retail business
• Students who wanted to start their own e-commerce brand

Course content

9 sections • 50 lectures • 5h 51m total length

Instructor : Navdeep Yadav

Product Manager | MBA |

Navdeep Yadav

4.3 Instructor Rating

3,610 Reviews

216,117 Students

8 Courses

I am Navdeep an MBA graduate and Co-Founder of a Job Portal. Previously I have worked as a Product Manager in multiple startups like GUMLET and Digi-Prex. It got diverse experience in Software as a Services (SaaS), Healthcare, D2C Startups.

I work closely with entrepreneurs, startup incubators, and Accelerators to help startups build new products, revamp their business models, and enhance the customer experience.