Marketing Analytics

Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

Rating: 4.0 out of 5

4.0.  (540 ratings)

58,416 students

Created by : Start-Tech Academy

Last updated 7/2020

English : English [Auto]

What you'll learn

Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)

Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation

Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)

Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)

Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)

Learn why do prices of high tech products usually drop over time (Price Skimming)

Learn why airlines overbook their aitplane (Revenue Management)

Solid understanding of basic Marketing and pricing concepts

Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit

This course includes:

5.5 hours on-demand video

4 articles

33 downloadable resources

Full lifetime access

Access on mobile and TV

Assignments

Certificate of completion

            Get on Udemy

Description

You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

Increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

Confidently practice, discuss and understand different Pricing strategies used by organizations

 

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the course

Section 1 - Introduction

In this section we will learn about the course structure and the steps involved in devising a pricing strategies.

Section 2 - Step 1: Setting a Pricing Objective

In this section, we will discuss about different pricing objectives that a firm

Section 3 - Step 2: Estimating Demand

In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel

Section 4 - Step 3: Estimating Costs

Cost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods

Section 5 - Step 4: Analyzing competitors

In This section we will learn about analyzing competitors strategy and its effect on our pricing strategy

Section 6 - Step 5: Evaluating Pricing Strategies

Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Who this course is for:

Anyone curious to master Pricing Analytics from beginner to advanced

Course content

11 sections • 49 lectures • 5h 37m total length

Instructor : Start-Tech Academy

1,700,000+ Enrollments | 4+ Rated | 160+ Countries

Start-Tech Academy

4.3 Instructor Rating

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689,862 Students

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